Big news to share: we just closed €1.5 million in funding! GapMinder Ventures led the round, Silicon Gardens backed us once again, and now we're going even further with developing our product and business.
Our plan is simple, but ambitious:
- Expand where we're already winning.
- Push into new verticals and new markets.
- Build practical AI that doesn't just sound impressive in pitch decks but actually helps providers identify issues and follow through with improvements.
The backstory
Back in 2022, we weren't entirely sure what InsiderCX would become. We started as a general feedback platform, one of those tools that could theoretically work for anyone.
By 2023, the pattern became impossible to ignore. Private healthcare kept coming back. Clinics and hospitals needed this more urgently than any other industry. They were collecting mountains of patient feedback but were drowning in it, unable to act fast enough to prevent problems.
So we made the call — go all-in on healthcare. Here's where we are today:
- 6 European markets and counting
- 500,000+ patients whose feedback we processed last year alone
- Clients like the largest insurer in the Adriatic region, the largest dental group in Central Europe, a leading UK healthcare chain, and one of Italy's oldest hospitals
But GapMinder didn't invest just because our numbers look good (though they do). They invested because we're addressing a gap most platforms miss. Healthcare providers collect tons of feedback: surveys, comments, reviews, complaints. Then what? Most of it sits in spreadsheets or is summarised into generic reports that no one has time to read.
Meanwhile, negative experiences escalate into formal complaints. Patients leave. And with them, the revenue disappears.
We built proprietary AI that changes the game. Real-time alerts catch negative feedback before escalating into formal complaints. WhatsApp-based surveys that are effective in getting responses. Automated analysis reads through thousands of open-text comments so your team doesn't spend Friday afternoons drowning in spreadsheets trying to spot patterns.
Our next move(s)
What’s next on our to-do list? Three big moves.
First, we're doubling down in the UK and Italy, markets where we've already proven this works, while simultaneously expanding into Turkey, Spain, and the Netherlands. We've nailed product-market fit; now it's about reaching more healthcare providers who really need tools like this but don't know we exist (yet).
Second, we're expanding beyond core patient feedback into adjacent verticals: healthcare insurance and medical tourism. Insurers need better data on patient satisfaction and outcomes (not the sanitised survey data they usually get). Medical tourism operators need to manage international patient experiences end-to-end, from booking to recovery to follow-up. We're building for both.
Third, we're investing heavily in AI capabilities. Better text analysis that picks up on context and emotion, surveys that adapt on the fly based on how patients respond, and churn prediction that tells you when a patient's drifting away before they ghost you.
We're not chasing AI hype. We're building things that make us impossible to replace.
What this means for our clients
Already using InsiderCX? You'll notice the product improving faster: more features, sharper insights, better support.
Not using us yet? Schedule a demo and see how to correct that mistake :)
We're not going anywhere. We've got the funding, the team, and the momentum to build this for years to come. Healthcare deserves better tools to understand what patients really experience, and that's exactly what we're building.
This is just the beginning!
